Modern UI system
Current typography, spacing and layout standards replacing dated design patterns.
A full visual and experience upgrade for a site that has aged — without throwing away the rankings, content and traffic you already earned.
The most expensive redesign is the one that launches a beautiful site and loses half the search traffic. That happens when URLs change without redirects, content gets dropped, or headings get rewritten into decoration.
I start by auditing what already performs — pages, keywords, links — then redesign around it. The result looks new and reads modern, but everything Google already trusts stays intact and redirected.
A complete visual and UX upgrade for an outdated website while protecting useful content and SEO value.
Scope adapts to the project, but these six areas are covered in every website redesign engagement.
Current typography, spacing and layout standards replacing dated design patterns.
Navigation and page flow reorganised around what visitors actually came to do.
The area where old sites fail hardest, rebuilt rather than patched.
Existing pages, posts and media moved across carefully, not retyped.
URL mapping, 301 redirects, heading structure and metadata preserved.
A faster, lighter build replacing years of accumulated plugin weight.
Spacing, hierarchy, typography and interaction are refined for desktop, tablet and phone separately — not scaled down from one layout.
No black box. You always know what is happening, what is next and when you will see it.
Goals, audience, current setup and the real constraints. We agree the scope in writing before anything starts.
Structure, priorities and visual direction. You see the plan and approve it before build time is spent.
The actual work, with progress shared as it happens so feedback arrives while it is still cheap to apply.
Devices, browsers, forms, links and speed checked, then go-live, handover and a support window.
Each item below is a concrete output — something you can open, review and keep.
What performs, what is broken and what should not survive the move.
Fresh sitemap, visual direction and page system.
The new site built and reviewed privately before anything changes publicly.
Old URL to new URL mapping with 301s in place at launch.
Links, forms, images, metadata and mobile checked across the whole site.
Go-live plus a watch period for crawl errors and broken links.
If your situation looks like one of these, this is the right service to start with. If it does not, send me a message and I will point you to the one that fits.
Check if this fitsSites that no longer match the company behind them.
Years of plugins layered onto an old theme.
New identity that the current site cannot carry.
Desktop-era sites failing on phones.
You should not have to ask for the basics. These are checked on every project before it is called finished.
The questions I actually get asked about this service, with straight answers.
Not if the redesign is done properly. URL mapping and 301 redirects are part of the process precisely so ranking pages keep their value.
No. The new site is built on staging and only swapped in at launch, so your current site keeps running until the day it is replaced.
Yes — posts, categories, images and URLs are migrated across.
That works too. A partial redesign of the home page and key service pages is often the highest-value place to start.
Yes. A redesign can stay inside your existing brand or extend it, depending on how far you want to go.
Still unsure whether this is the right service?
Read all FAQsEvery service has its own page with full scope, process and pricing context. Most projects combine two or three.
Send your idea, your current website or just your requirements. I'll reply with an honest scope, a timeline and a fixed price — no obligation.
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