Choosing Colors and Fonts for a Professional Website

Visual design decisions feel subjective, but a few practical rules make them much easier to get right.

## Limit Your Palette
One primary accent color, one or two neutrals, and a dark/light background pair is usually enough for a clean, professional look.

## Contrast Matters
Text needs to be clearly readable against its background — this affects accessibility as well as how professional a site feels.

## Pick Two Fonts Max
One font for headings, one for body text. Mixing more than two typically looks inconsistent.

## Match the Brand’s Tone
A law firm and a children’s toy store shouldn’t use the same color and font choices — design should reflect who the business serves.

## Consistency Across Pages
Use the same spacing, button styles and heading sizes throughout the site so it feels like one cohesive product.